We love our beverage blogger friends and were especially excited to see this review! Check it out, and check out the Addicted 2 Energy blog!

Thursday, December 17, 2009

REVIEW OF AVITAE

CAFFEINE CONTENT: 45 MILLIGRAMS PER 16.9 OUNCE BOTTLE.

Some great excerpts from the review:

On packaging: “The clean lines of the bottle and bright colors of the cardboard carrier are quite nice and the carrier has been twice saved from recycle bin because I keep finding more uses for it.”

On taste: “ávitāe does indeed taste like nothing when cold, literally it doesn’t even taste like mineral water. There is no salty or chemical aftertaste some bottled waters have.”

On effects: “Just enough energy to get you going and on the move.”

On cost: “When compared to other water sold on Amazon it was in the lower range of the Fiji’s and Energy Waters out there.”

Overall: “I can’t help but recommend ávitāe should you be in the market for caffeinated water.”

Read the entire review here. Thanks again, CaffiNation.com!

June 9, 2009 – DUBLIN, Ohio -  Central Ohio shoppers have a new hydration alternative to help them beat the heat and keep energy high this summer. ávitāe naturally caffeinated energy water is now available at Kroger supermarkets. Kroger is the first large supermarket chain to feature the product developed in Dublin, Ohio.

ávitāe (ah-vee-tay), taken from the Latin word for life, vitāe, packs the caffeine punch of a soda or half-cup of home-brewed coffee. While it may include the same amount of caffeine as its soda and coffee counterparts, ávitāe looks, tastes and provides the health benefits of water without the sugar, calories or artificial colors.

“Bringing ávitāe to Kroger is a huge step for us in breaking into this new beverage category and we’re excited to be partnering with this great retailer,” says ávitāe creator Brian Pitzer.

Brought to Kroger store shelves by Vitality Distributing of Dublin, ávitāe is the brain child of Pitzer, a local entrepreneur and Ohio State graduate who was always fascinated by caffeine.

While at Ohio State Pitzer would drop caffeine pills into sports drinks for a mid-day pick-me-up, however as he grew older and craved the same caffeine kick without the sugar, he created ávitāe. With the help of local business investors, grants, and organizational assistance, ávitāe went from concept to bottling and distribution to stores like Kroger in about two years.

While Kroger is the first larger supermarket chain to sell ávitāe, sales of the new “hydrenegizing” beverage launched several months ago at www.avitae45.com, www.amazon.com and in all central Ohio-based PromoWest concert venues. The brand also has a following of fans on Twitter and Facebook who have been talking about the product for months.

The company is also playing an active roll in philanthropic events.  This August ávitāe is providing water to Pelotonia, a grass root bike race to end cancer featuring seven-time Tour de France champion and LIVESTRONG ambassador Lance Armstrong.

Posessed by Caffeine’s author Big Red Boots writes that he’s been “waiting for ávitāe for years,” and went on to give ávitāe high marks in taste, nutrition and packaging.

We’re stoked about the review and can’t wait for more. Thanks, Possessed by Caffeine!

“Exercise physiologists have studied caffeine’s effects in nearly every iteration: Does it help sprinters? Marathon runners? Cyclists? Rowers? Swimmers? Athletes whose sports involve stopping and starting like tennis players? The answers are yes and yes and yes and yes.”

So why hasn’t caffeine use during physical activity become a major trend yet? Maybe athletes would prefer not to be drinking coffee or a carbonated drink like a soda before competing.

That’s where avitae comes in. avitae gives you 45 mg of natural caffeine, which is about the same as what you’d find in a diet soda, while hydrating you with purified water.