THE HYPE

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CONTACT: KRISTYN WILSON kwilson@mediaourcetv.com, 614-932-9950

ávitāe Energy Water to Make a Splash at Easton Town Center with Over-the-Top Wallscape
Dublin-based company’s message will leave lasting impression with millions of shoppers

July 6, 2009, Dublin, OH – Larger-than-life wallscapes canvasing Columbus quickly grab the attention of passersby and leave a lasting impression. On July 4, Dublin-based Vitality Distributing, creator of ávitāe energy water, debuted its own jaw dropping wallscape at Easton Town Center that is sure to stop even the busiest shopper in her tracks. The wallscape will showcase a 31-foot-wide ávitāe bottle splashing energy water down the side of a building and into a pipe. Additional ávitāe pipes will be connected to all Easton water features.

“Since we’re an Ohio based company we want to make a large impression in Columbus. What better way to do that than with an over-the-top wallscape that showcases just how awesome ávitāe is?” says Brian Pitzer, Vitality Distributing CEO and creator of ávitāe. “ávitāe and Easton share so many of the same stylish and sophisticated attributes that the wallscape is sure to make a splash.”

The creator of the ávitāe wallscape, Orange Barrel Media President Pete Scantland, says this type of marketing is very effective because wallscapes present messages in a novel way and at unique scale.

“With a combination of creative design, and dimensionality, they create a landmark conversation piece about our clients’ brand,” says Scantland.

The ávitāe wallscape, located on the east wall of the AMC Theatre at Easton, will have a presence for at least six months. Easton Town Center, one of Ohio’s most frequented tourist attractions, is visited by 21 million people annually – giving ávitāe fantastic exposure.

“Easton provides an unparalleled platform to create mass awareness and trial in a setting that encourages conversation about the brand, “ says Scantland. “Easton also provides a huge annual audience – more than 15 times the total audience size of any Columbus sports team over an entire season.”

ávitāe (ah-vee-tay), taken from the Latin word for life, vitāe, packs the caffeine punch of a soda or half-cup of home- brewed coffee. While it may include the same amount of caffeine as its soda and coffee counterparts, ávitāe looks, tastes and provides the health benefits of water without the sugar, calories or artificial ingredients and colors. ávitāe is currently available in Central Ohio at Kroger supermarkets, Worthington specialty grocer Hills Market, all PromoWest concert venues, and a growing number of additional retail outlets.

For more information and to find out where you can purchase ávitāe, go to www.avitae45.com and follow ávitāe on Facebook and Twitter (@avitae45.)

About Vitality Distributing:
Vitality Distributing Inc., a Dublin, Ohio-based company, has launched a new beverage called ávitāe, from the latin word vitae meaning life. ávitāe is a new beverage category, energy water, and offers drinkers a dramatically different enjoyment level that provides the boost they want without anything they don’t. ávitāe has no artificial ingredients, no sugar, no calories, and is a colorless beverage that has the same refreshing taste as purified water and contains about as much caffeine as a diet soft drink. For current information on ávitāe
including where it can be purchased, please visit www.avitae45.com. You can also follow ávitāe on Twitter (@avitae45) and on Facebook.

Tags: avitae, Easton Town Center, Orange Barrel Media

This entry was posted on Monday, July 6th, 2009 at 6:40 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.