THE HYPE

New avitae caffeinated water will be located in coolers at point of sale locations.

July 1, 2010, Dublin, OH – Vitality Distributing, the maker of ávitāe caffeinated water, has entered into an agreement to sell ávitāe into Meijer stores across the Midwest.

Starting this month, ávitāe will find itself rolling out on shelves as well as much coveted cooler space at the front of stores.  Meijer’s 190 stores average between 200,000 and 250,000 square feet per store (roughly the size of four typical grocery stores) and operate through Michigan, Illinois, Indiana, Ohio, and Kentucky.  ávitāe will be utilizing cooler space inside existing 7-Up coolers, so drinkers of the caffeinated water should look to these locations when purchasing.

“Meijer stores have such a strong grasp on the Midwestern way of life; it was difficult for us to imagine a scenario where they don’t play a huge part in our growth.  Honestly, the cooler placement is huge for us.  It shows their confidence level in the ávitāe brand is very strong and that they’re believers in what the brand stands for and means as well as our focus on a healthier lifestyle where you don’t have to give up everything you love” says Brian Pitzer, Vitality Distributing CEO.  Meijer joins Kroger, Speedway SuperAmerica, and Whole Foods Market as some of the company’s most highly respected retailers.

In closing, Pitzer also shares that this may only be the beginning of what could become a whirlwind of new announcements.  “It certainly is an exciting time for us…it seems like just about every day we’ll have something amazing to talk about!”

This entry was posted on Thursday, July 15th, 2010 at 6:22 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.