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March 30th, 2010
Tags: Brand Packaging, Eckhart, magazine
Posted in: General
LOVE THE LOVE! Thanks Eckhart and Brand Packaging Magazine for featuring us in the March 2010 edition of Brand Packaging Magazine! Avitae is featured in both an advertorial and a product write up – very cool!! Thanks again for the great stories and we’ll do our best to make you proud!
The advertorial was created by our ink provider – Eckhart as they wanted to share that they were the ink suppliers behind our bold packaging. You can find this on page 13 of the top link. The second article is not listed in the magazine but can instead be found in the bottom link.
http://digitaladmin.bnpmedia.com/publication/?i=34417
http://www.brandpackaging.com/Articles/JustOut
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March 28th, 2010
Posted in: General
http://www.miscfinds4u.com/blog/index.php/2010/03/26/avitae-naturally-caffinated-purified-water-that-tastes-like-nothing/
Avitae, Naturally Caffeinated Purified Water That Tastes Like Nothing
Submitted by Connie on March 26, 2010 – 11:49 am
While I was at the Disney Social Media Mom’s Conference in February I noticed several people drinking what looked like bottled water, only I’ve never seen the brand before. The bottles were silver and shaped in a tall rounded, triangular shape. I asked around and found out it was Avitae (ah-vee-tay), a caffeinated water. At the time I didn’t think much of it, but shortly after I returned home I decided to try to break the diet soda habit. I immediately thought of it and contacted the company via Twitter and they graciously sent me a few bottles.
I’ve been drinking diet soda since the mid-70’s. Yes, that’s a really long time. The worst part is that diet soda is bad for me, I know that, but it’s the hardest thing to quit – quitting smoking was easier for me. This time I wanted to quit without the additional issues brought on by caffeine headaches. In the past I’ve tried caffeine pills and they upset my stomach. I don’t drink coffee or tea, so soda is the only way caffeine slips into my diet.
What is Avitae? Simply purified water and natural caffeine. It doesn’t have colors, calories, sweeteners, flavors, or artificial ingredients. How’s it taste? Like water. But, the caffeine, about the same amount as in a 12 oz soda, doesn’t irritate my stomach. My only complaint is that bottled water, any bottled water, is not environmentally-friendly because of the single-serving size. I’d love to see them go to a 2-liter or gallon bottle that’s more earth-friendly.
I’m now a fan, but sadly it’s not sold anywhere near me. I’ve signed up to be an Avitae Insider so they’ll let me know if it starts being carried by my local grocery stores. Until then, I’m still slugging down the diet soda.
Follow Avitae on Twitter or check out their website for more information and to find out if it’s available in your area.
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March 19th, 2010
Posted in: General
http://www.bevnet.com/news/2010/3-19-2010-avitae_adds_placement_at_Speedway_and_Kroger_stores
ávitāe caffeinated water Reaches Agreements to Sell Product through Speedway/SuperAmerica and Kroger Stores
New avitae caffeinated water continues its meteoric rise by signing two of the countries’ most respected retailers to distribution agreements.
March 18, 2010, Dublin, OH – Vitality Distributing, the maker of ávitāe caffeinated water, has entered into agreements with two of the most highly respected retailers in the country, Speedway SuperAmerica and Kroger Stores.
ávitāe will provide avitae through all 1600 Speedway SuperAmerica Stores nationwide, a territory that stretches throughout the Midwest from West Virginia to Minnesota. Speedway, is widely regarded as one of the largest and most highly regarded convenience store chains in the country. Kroger is the country’s largest supermarket chain, with over 3500 stores through 30 states operates under 12 banner names. For the time being, avitae will be sold in 600 stores across four regions through all of Ohio, Indiana, Michigan, and parts of Illinois and Kentucky.
“Speedway and Kroger are true icons in the retail environment. Each year both companies are constantly recognized for their innovation and strength in their respective markets. For them to embrace ávitāe means so much to us and the brand.” says Brian Pitzer, Vitality Distributing CEO. “These last eight months have been amazing and for us to be where we are as quickly as we are is hopefully a sign that the country is ready to embrace ávitāe on a national level. We’ve learned so much, I can’t wait to see what we do with the lessons learned! I think we’ve just been truly blessed, from the wonderful distribution network to the once in a lifetime retailers, we just couldn’t ask for anything more.”
Regarding why Pitzer believes ávitāe has been embraced so quickly, he says “I just think so many of us are tired of putting wild ingredients in our bodies that we really have no idea what they are. Who cares if there are no calories, carbs, fats, whatever…if there’s 20 ingredients and you can’t pronounce any of them, that doesn’t sit well with me. ávitāe allows us to get the healthy hydration we want but with the caffeine kick we need.”
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About Vitality Distributing:
Vitality Distributing Inc., a Dublin, Ohio-based company, has launched a new beverage called ávitāe, from the latin word vitae meaning life. ávitāe is a new beverage category, caffeinated water, and offers drinkers a dramatically different enjoyment level that provides the boost they want without anything they don’t. ávitāe has no artificial ingredients, no sugar, no calories, and is a colorless beverage that has the same refreshing taste as purified water and contains about as much caffeine as a diet soft drink. For current information on ávitāe including where it can be purchased, please visit www.avitae45.com. You can also follow ávitāe on Twitter at @avitae45 and on Facebook.
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March 19th, 2010
Tags: distributor network
Posted in: General
http://www.bevnet.com/news/2010/3-18-2010-avitae_announces_eight_state_distributor_network
ávitāe caffeinated water Announces Massive Eight State Distributor Network Partnership Formation
Hot new avitae caffeinated water signs 20 of the country’s strongest distributors over an eight state network to distribute and promote avitae.
March 16, 2010, Dublin, OH – Vitality Distributing, the maker of ávitāe caffeinated water, has entered agreements with 20 new distributors that will entrench ávitāe firmly through the most reputable retailers in the Midwest.
ávitāe has partnered with Buckeye Distributing, Miller of SE, and Ohio Wine & Beverage for coverage through Ohio. Central Beverage and Earl Gaudio & Sons through Illinois, Kent Beverage, Canada Dry of Lansing, Earl Smith, Griffin Beverage, Intrastate Distributors, and Paw Paw Wine in Michigan. Twin City Beverage through Minnesota and western Wisconsin. General Beverage Milwaukee in Wisconsin. Pure Beverage, DeKalb Distributing, Terborg Distributing, and RC Evansville in Indiana. Kentucky Eagle and Perry Distributors in Kentucky. Capitol Beverage and Steel City Distributors in West Virginia.
The new partnerships are key for the expansion of ávitāe’s reach as the product will now be featured extensively through the major DMA’s of Charleston, Chicago, Cincinnati, Cleveland, Columbus, Detroit, Grand Rapids, Indianapolis, Lexington, Louisville, Milwaukee, Minneapolis…which range in population from just under 200,000 to as many as 2.853 million.
“Our primary goal in aligning distributors for ávitāe was to pick distribution partners who not only saw the long term potential of avitae, but who also would be willing to grow the brand with us and make its success a priority” says Brian Pitzer, Vitality Distributing CEO. “We have been truly blessed to come out of our search with such a great group of partners. I have little doubt that with their help and backing that everyone who encounters ávitāe will fall in love with it.”
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About Vitality Distributing:
Vitality Distributing Inc., a Dublin, Ohio-based company, has launched a new beverage called ávitāe, from the latin word vitae meaning life. ávitāe is a new beverage category, caffeinated water, and offers drinkers a dramatically different enjoyment level that provides the boost they want without anything they don’t. ávitāe has no artificial ingredients, no sugar, no calories, and is a colorless beverage that has the same refreshing taste as purified water and contains about as much caffeine as a diet soft drink. For current information on ávitāe including where it can be purchased, please visit www.avitae45.com. You can also follow ávitāe on Twitter at @avitae45 and on Facebook.
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March 16th, 2010
Tags: emerging artists, launch, partnership, This Condition
Posted in: General
ávitāe caffeinated water and the Long Island, New York band, This Condition (TC), Announce Partnership
The clean and youthful band has partnered with the clean and youthful brand, avitae caffeinated water to showcase each party’s unique talents.
March 16, 2010, Dublin, OH – Vitality Distributing, the maker of ávitāe caffeinated water, has entered into an agreement with the Long Island, New York pop/rock band, This Condition (TC), to promote avitae during concerts, on tour, and through the band’s social media network.
“ávitāe and This Condition are a perfect combination,” says Brian Pitzer, Vitality Distributing CEO. “This Condition has such an uplifting and enjoyable flow, if a bottle of avitae could play music, this is how it would sound!”
ávitāe has also launched a new portion to their existing website, dubbed ‘ávitāe emerging artists’. Viewers of the site extension will get the opportunity to listen to full length songs from This Condition’s various albums and buy them directly from ITunes. In addition, tour dates and the band’s bio are listed.
The ávitāe emerging artists page is ávitāe’s way of showing off the best and the brightest in emerging talent. Avitae emerging artists epitomize the brand in that they are vibrant, healthy, sophisticated, and charismatic. You may not have heard of the avitae emerging artists today, but they’ll soon be a part of your everyday lives.
The new ávitāe emerging artists page can be found on the www.avitae45.com website or directly at http://www.avitae45.com/artist_music.php.
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About Vitality Distributing:
Vitality Distributing Inc., a Dublin, Ohio-based company, has launched a new beverage called ávitāe, from the latin word vitae meaning life. ávitāe is a new beverage category, caffeinated water, and offers drinkers a dramatically different enjoyment level that provides the boost they want without anything they don’t. ávitāe has no artificial ingredients, no sugar, no calories, and is a colorless beverage that has the same refreshing taste as purified water and contains about as much caffeine as a diet soft drink. For current information on ávitāe including where it can be purchased, please visit www.avitae45.com. You can also follow ávitāe on Twitter at @avitae45 and on Facebook.
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March 11th, 2010
Tags: free avitae, survey
Posted in: General
avitae needs you and your friends!!!!!
We’re doing a little homework and would like to ask you to not only take the 10 question quiz (couple mins at most) but especially to forward it to everyone you know. Pretty please – we’ll give everyone who takes it a little free avitae…. The link is below and please take the quiz asap and pass along asap, we’ll only keep this open for a week or so. Thank you all so much.
Click here to take survey
Click that link above to take the survey…c’mon, do it, it won’t hurt!
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March 10th, 2010
Posted in: General
Happy Thursday afternoon – a few weeks ago we sent a 4 pack of avitae to Erinn Gormley at Dion Label. Erin writes a company blog and asked to write about avitae! See her comments in the blog below – what a great testimony to have a label company that loves our packaging! Thanks Erinn!
http://www.dionlabel.com/blog-reader/items/avitae-caffeinated-water.html
Ávitāe: caffeinated water
03/10/2010 by Erinn Gormley (0 comments)
Do you hate the taste of coffee or are you trying to break a soda habit, but just can’t seem to do without the caffeine boost? Well we came across a product that will be right up your alley. Avitae is simply purified water with the added bonus of 45 mg of caffeine. I like the unique shape of the bottle and the choice of a shrink sleeve label; the futuristic look compliments the unique product. The product’s taste fulfills the expectations anyone would have for water: healthy, pure and refreshing. But it also gives you the energy boost you’d be missing with regular water.
This product has potential significance in the realm of exercise as well. Recent research has shown that taking in some caffeine before working out has benefits; this article explains that it actually reduces pain, causing you to push yourself a bit harder during your fitness routine. And perhaps it will eliminate my pain of seeing people with a heart-stopping energy drink in hand at the gym.
It’s me avitae. That’s ah-vee-tay.
I’m made of nothing more than purified water and natural caffeine. I don’t have colors, flavors or any of those not-found-in-nature ingredients. So, if you’ve been living in the wasteland between boring bottled water and man I know this diet soda is bad for me and leaves a funny aftertaste, then I might come as a welcome change.
I’m caffeinated water
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March 4th, 2010
Tags: food2dorm.com, online store, thirstmonger.com
Posted in: General
Happy Thursday to everyone! This is just a quick note to let everyone know that we’ve changed our online retailer!! This is a great thing. We love that there are so many of you throughout the country that love avitae but can’t get it in your local stores yet. With that in mind, we have partnered with two online retailers – both doing distinctly different things!!
Typical online orders will go from Amazon to Thirstmonger.com – what a GREAT company. They are wonderful to work with and actually care. They will also allow us to stop losing money on shipments and get you better deals!!!
Food2dorm.com – Awesome new concept created by a great young entrepreneurer who is just a great guy and will do great things. The site is great for parents who have kids in school and want to get them food but are a little afraid to give cash – hmmm, wonder where most of our $$ went during college?? Either way, the students get healthy food, parents feel secure – awesome idea!
Let us know if you have questions and thanks again for all of your support!
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